Get 15+ years of B2B sales leadership: strategy, playbooks, and hands-on pipeline generation, without the salary, ramp time, and risk of a full-time hire. You work with the operator, not an agency's bench.
What you need is someone who has carried the bag for 15 years, can build the machine and run it, and doesn't need your headcount budget to do it.
C-level sales direction on a part-time footprint. Pipeline reviews, deal strategy and coaching, forecast discipline, hiring support when you're ready to build in-house.
Multi-channel outbound across email, LinkedIn, and calling, targeted by a real ICP definition and run on an automation stack built in-house (see the GTM & AI Engineering practice). Qualified meetings booked directly on your calendar, with full context notes.
ICP definition and validation, buyer personas, messaging mapped to each funnel stage, pricing and channel strategy. Built from evidence, including, where useful, real market research from our research practice.
Pipeline stages that mean something, CRM (HubSpot / Salesforce / Pipedrive) configured to match how you actually sell, and reporting that tells you where deals die.
Every engagement is run personally by Haim: 15+ years leading B2B sales and business development across IoT and SaaS, including top-performing business development in North America for a NYSE-listed IoT platform, record-breaking multi-year growth building enterprise and OEM channels, and global enterprise SaaS sales.
Most agencies resell the same tools and templates. Haim is a GTM engineer: the ICP scoring, enrichment, personalization, and sequencing behind your campaigns are custom systems he builds and tunes himself, the same infrastructure he architects for SaaS companies. On recent engagements, per-lead AI personalization lifted reply rates 25–30% at constant send volume.
Engineering degree, MBA in Finance, and a career selling technical products to technical buyers: IoT platforms, industrial systems, SaaS. If your product needs a seller who can hold the architecture conversation, this is it.
Playbooks, ICP definitions, sequences, CRM architecture, all documented and owned by you. When you hire your full-time sales leader, they inherit a working system instead of a blank page.
For founders who need a plan before they need pipeline. ICP, personas, messaging, playbook.
For teams with reps but no senior leadership.
For companies that need leadership and outbound execution: strategy + outbound systems + booked meetings.
A working session on your market, motion, and numbers. If fractional isn't the right answer, you'll hear that too.
ICP, messaging, channel plan, and targets, in writing.
Outbound infrastructure, sequences, CRM process.
Campaigns live, meetings booked, pipeline reviewed weekly.
Everything documented; scale down, continue, or hand off to your in-house hire.
Agencies sell activity: sends, dials, connection requests. This practice sells a working sales function: strategy, systems, and pipeline, run by one accountable senior operator. And everything built during the engagement is yours.
Fractional means a defined weekly footprint, agreed up front. Deliberately few concurrent clients; this is a boutique practice, not a pod model.
Both models exist. Some clients want meetings delivered to their closers; others want deal support through to signature. Scoped per engagement.
Even better: the leadership, playbooks, and outbound systems make an existing team more effective. That's the most common engagement shape.
Book a strategy call. You'll leave with a candid read on your sales motion and what a fractional engagement would actually look like, whether or not we work together.
Book a strategy call →